The grand finale of the "2026 Dadaocheng Summer Festival" took place today (July 15th) at the Dadaocheng Pier. Taipei Mayor Chiang Wan-an and the public enjoyed the "Spider-Man x Taipei Imagery" drone light show and an 8-minute themed fireworks display. The Director of the American Institute in Taiwan's Taipei Office, Joseph Koo, also attended the event. The night sky was ablaze with fireworks and drone displays, featuring images of Taipei city landmarks, a bear, Spider-Man shooting spider webs, and bubble tea, accompanied by movie theme music. A giant heart-shaped Easter egg was also used to light up the Dadaocheng night sky for the Qixi Festival, attracting over 140,000 people to enjoy a romantic evening and bringing this year's Summer Festival series of events to a spectacular close.In his speech, Chiang Wan-an stated that the Dadaocheng Summer Festival attracts a large number of citizens every year, and he was most pleased to see the crowds grow year by year. He also welcomed everyone to visit Dihua Street and the riverside to experience the most historically significant side of Taipei. This year's festival, for the first time, incorporated drone performances, delivering a spectacular show that makes Taipei increasingly fun and charming. We wish everyone a happy Qixi Festival (Chinese Valentine's Day).The Department of Information and Tourism stated that this year's "2026 Dadaocheng Summer Festival" is collaborating with Sony Pictures for the first time, partnering with international superstar "Spider-Man" to create a summer highlight. Large-scale Spider-Man inflatable figures and themed installations were set up along the riverbank and Dihua Street, attracting large crowds to take photos and share them online, sparking heated discussions on social media. Furthermore, "Spider-Man" movie stars Tom Holland, Zendaya, and Jacob Batalon were invited to record promotional videos for the event, generating international buzz and social media presence for the "Dadaocheng Summer Festival," further enhancing Taipei's city marketing effectiveness.Furthermore, the event connected over 90 distinctive shops in the Dihua Street commercial district, offering stamp collection tasks and shop discounts, allowing people to extend their exploration from the riverbank to the street, delving deeper into the cultural charm of Dadaocheng. This also boosted foot traffic and consumer activity in the surrounding commercial district. Chen Shih-che, Director-General of the Taipei Dihua Commercial District Development Promotion Association, stated that feedback from shops in the district indicates an overall increase in revenue of approximately 10-20% during the event, with restaurants seeing an increase of approximately 20-30%, demonstrating the event's effective attraction of people into the area and injecting vitality into the commercial district's consumption.The Department of Information and Tourism explained that the "Taipei Here is Love" music performance kicked off tonight (15th), featuring performances by RIKI, 163braces, and Sweet John, setting the stage for the Qixi Festival evening. At 8 PM, the "Spider-Man x Taipei Imagery" drone light show took place, displaying Taipei city landmarks, the character Xiong Zan (Bear Zan), Spider-Man shooting spider webs, and bubble tea in clever ways, accompanied by movie theme music. The audience gasped and applauded as the images changed, adding a highlight to the final event of the Dadaocheng Summer Festival. Following this, the "Us Under the Fireworks" themed fireworks show unfolded, featuring the popular "Thousands of Flowers" fireworks, as well as water-based explosions and time-difference fireworks designs, creating a multi-layered fireworks effect accompanied by romantic music. The dazzling fireworks and drone show intertwined, illuminating the Dadaocheng Qixi Festival night sky.The Department of Information and Tourism stated that the 2026 Dadaocheng Summer Festival was a complete success thanks to the cooperation of various departments, the support of surrounding businesses, and the assistance of nearby residents. Many exciting events are scheduled for Taipei in August, including the "Xiong Zan Bubble Birthday Party," "Trendy Taipei," and the "Herbal Party," inviting the public to continue exploring Taipei and experiencing the city's charm.