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Showcasing the Superb TAIPEI MICE Environment for Korean and Japanese MICE Enterprises Sharing the Joys of Michelin Stardom – Sampling Taipei’s Fine Cuisine

Seeking to promote the premium-quality MICE environment in Taipei City, in addition to systematically participating in international MICE-related exhibitions, the Department of Information and Tourism (DOIT), Taipei City Government is also specially taking part in this year’s June 3~9 MICE Promotion Program (MEET TAIWAN) Networking Event -- the first Northeast Asia Networking Even, held in South Korea (Seoul) and Japan (Fukuoka and Osaka). These have been organized by the Bureau of Foreign Trade (BOFT), Ministry of Foreign Affairs and staged by the Taiwan External Trade Development Council (TAITRA). To draw the attention of local meeting/conference and incentive-travel enterprises, in addition to its promotion of TAIPEI MICE highlights, DOIT is also presenting two favorite gift & souvenir purchases with Korean and Japanese tourists – pineapple cakes and nougat candy – for enterprise representatives to sample on-site. Another big draw are special on-site lucky prize draws in which winning industry reps are presented with coveted gift items: combo packages containing gift treats from a Taipei Michelin-starred restaurant along with Taipei Double-Decker Sightseeing Bus tickets.           
According to TAIPEI MICE statistics compiled on sponsorship for 2017 Taipei international meetings/conferences, exhibitions, and incentive travel, 48 applications were made for incentive-travel tours to Taipei, almost 5 times the total for 2016. This year, 28 applications for incentive-travel sponsorship had been made as of the end of May, including from Abbott Laboratories, Beijing iQIYI Science & Technology Co., Victor Sports (Thailand) Co., and other renowned international enterprises planning incentive-travel group excursions to Taipei. According to a statistical report published by the International Congress & Conference Association (ICCA) on international meeting numbers and rankings worldwide for 2017, Taipei City hosted a total of 76 international meetings/conferences meeting ICCA standards, ranking 26th among cities globally and 7th in Asia. Taipei City possesses the best hard and soft meeting and exhibition facilities in Taiwan, and is able to meet all related needs, offering premier choices in everything from event venues, hotel accommodations, transportation, and dining/food to sightseeing tours. It also possesses all the strengths, advantages, and special features found in other Asian cities. In addition, Hall 2 of the Nangang Exhibition Center is set for completion this year, which will serve as venue for an expanded number of international gatherings, bringing more international visitors and tourism-business opportunities.             
On this Northeast Asia promotion campaign the key objective has been to present industry professionals with tourism information designed for South Korean and Japanese MICE travelers. Enticements include theme-tour itineraries focused on history, culture, and cultural-creativity, convenient transportation services such as the Taipei Double-Decker Sightseeing Bus and Taipei Fun Pass, and the city’s highly diversified incentive-travel sponsorship program. Of course, the hottest topic of conversation in Asia’s culinary circles of late has been the new Michelin Guide Taipei, a powerful focus of promotion, and Taipei’s brand image as a global culinary capital has been presented via a video on the city’s superb food, creating potent and dynamic marketing imagery. At the three promotional events the strengths and advantages of the different types of TAIPEI MICE sponsorship have been spotlighted, along with the great food, fun, and adventure they help make possible, drawing strong interest from the industry professionals in attendance.  The exchange and discussion generated has led to detailed progress on related cooperation and sponsorship applications.           
In keeping with this focus, to encourage the choosing of Taipei for a greater number of incentive-travel group tours, meetings/conferences, and exhibitions, for the Bidding Phase for International Meetings and Conferences, in addition to administrative matters DOIT will provide sponsorship support of up to NT$300,000, and for the Execution Phase in addition to provision of a “Mayor’s Letter of Welcome” and “Taipei Double-Decker Sightseeing Bus Ticket Discount,” an array of other incentives are offered in the Tickets/Passes and Expenditures Funding categories. To enable industry professionals attending the Northeast Asia promotional gatherings to share in the “Stardom” brought by the Michelin Guide Taipei, DOIT specially prepared a combination gift package containing treats from the restaurant Tien Hsiang Lo, which was bestowed with one Michelin star, along with Taipei Double-Decker Sightseeing Bus one-day tickets. These have been presented to participating industry professionals who have won in a lucky draw. Winners have expressed their eagerness to get to Taipei as soon as possible to use the free sightseeing-bus tickets in combination with the Michelin map to “eat their way through the city.”             
Caption 1: The Department of Information and Tourism, Taipei City Government is taking part in MICE Promotion Program (MEET TAIWAN) overseas promotion events, introducing Taipei City’s superlative MICE environment to Souxth Korean and Japanese industry professionals. 

Caption 2: South Korean and Japanese incentive-travel enterprises have shown high interest in Taipei City’s MICE sponsorship and wide range of transportation tickets/passes.  
Caption 2-1: South Korean and Japanese incentive-travel enterprises have shown high interest in Taipei City’s MICE sponsorship and wide range of transportation tickets/passes.  
Caption 3: Industry professionals who have been lucky draw winners at the promotion events happily pose with Taipei City representatives, holding gift sets containing treats from a Taipei Michelin-starred restaurant and Taipei Double-Decker Sightseeing Bus tickets.  

Taipei City Govt. Dept. of Information and Tourism – News Release
Issued by: Tourism Development Division              
Issue Date: 7 June, 2018
Contacts: Yu-Ling Chueh, Division Chief / Chiu-Yu Chen, Specialist
Contact Tel: 27208889, ext. 3370