Department of Information and Tourism, Taipei City Government

Taipei Lantern Festival 2022 (hereinafter referred to as “the Festival”) kicked off a few days prior to the day of the Lantern Festival (the 15th day of the 1st month in the lunar calendar). The public opinion poll conducted by the Research, Development and Evaluation Commission (RDEC), Taipei City Government, indicates that 63% of the respondents know about the event, and 45% further know the event is held in Shilin District. In addition, 63% learn about the event through TV commercials, and among the 316 respondents who know the event venue, 26% visited the Festival with a satisfaction rate of 81%. 
The poll also attempts to understand people’s responses to the “Let’s Shop Taipei 2021,” run by the Taipei City Office of Commerce from November 2, 2021 through February 5, 2022 to regain business momentum and revitalize economy. During the time, anyone spending over NT$ 200 in select stores or stores with addresses/tax registration in Taipei City may register the purchase receipt to enter the raffle. The poll result tells that 25% of the respondents know about the campaign and 26% of them (72 respondents) participate in the raffle. In addition, 89% of the 72 respondents welcome similar campaigns in the future. 
In addition, the poll collects opinions about overall aesthetics of Taipei City. 71% of the 1,102 respondents think Taipei scored higher than 60 (passing score) on a 0-100 scale, while 23% think otherwise. The average score is 64.78. Given the condition of multiple answer questions and no hints, those who give a score higher than 60 believe the overall tidiness of the city (43%), parks and green spaces (32%), clean streets (21%), etc. contribute to the beautiful landscape of the city. On the other hand, those giving failing scores blame old dirty buildings (54%), untidy city appearance (28%), buildings lacking standout features (20%), etc. 
Further about the overall aesthetics of the city such as landscaping, green beautification, etc., 74% of the respondents satisfy with the street landscape and tidiness, and 67% approve of the green beatification. For the exterior design of public buildings, 59% approve, 26% disapprove, and 14% have no opinions or do not know. Nevertheless, the opinions about private buildings are divided. 49% satisfy with the tidiness of the building exterior, while 41% are disappointed. To sum up, for all the four questions regarding aesthetics of the city, the number of people feeling satisfied is higher than that of people feeling the opposite. In other words, people are generally positive about the city landscape and cleanliness, although the satisfaction levels differ. The satisfaction level for street cleanliness is higher, and that for building exteriors is relatively lower.
Opinion Poll Methodology   
The public opinion poll is based on landline telephone interviews conducted in the evenings of March 14-17, 2022. It successfully interviewed 1,102 people residing in Taipei and aged 18 or older, while 1,132 people refused to participate in the poll. The margin of sampling error is ±2.95% with a 95% confidence level. The telephone numbers were randomly selected from the residential numbers registered in Taipei City with systematic 2-digit mantissa substitution. The calculation of sampling weights is based on gender, age, and registered domicile.