Department of Information and Tourism, Taipei City Government

The annual Taipei Azalea Festival will kick off on March 14 (White Day), and Taipei City Government’s Department of Information and Tourism (TPEDOIT) has recently unveiled the promotional film for the azalea festival. Besides inviting the uber-famous Taipei City mascot Bravo to star in the film, the filming location selected was Daan Park, and Hello Kitty also came all the way from Japan to make a surprise appearance. It turns out that Bravo wrote a letter to Hello Kitty, inviting her to join him on a date at the Taipei Azalea Festival, which serves as a precursor to the series of flower shows to be held in the near future.

TPEDOIT Commissioner Liu Yi-ting commented that this year’s promotional film is inspired by the theme of the event slogan “Our Promise in Spring,” hoping that everyone can make a date to come to Daan Park to admire azaleas. The film draws inspiration from the image of azaleas, portraying how Bravo writes a letter to his good friend Hello Kitty from afar, making a date with her to meet in spring. After finishing the letter, Bravo meanders cheerfully amid the azaleas in Daan Park and comes across someone who he thinks is Hello Kitty but turns out to be a little girl wearing a hat. Bravo plays and admires flowers with the little girl. Meanwhile, the letter finally reaches Hello Kitty, and both of them make a date to meet up at the Taipei Azalea Festival this year. People of all ages are welcome to visit Daan Park during the flower festival to see what Hello Kitty has promised.

Everyone has at least one unfulfilled promise with their friends, family or lover, so the TPEDOIT wishes to encourage people to keep their promises by letting Bravo wear the special azalea festival badge. A series of activities will be launched during the azalea festival so that citizens may join the Taipei Azalea Festival with their family, friends, and lover. In addition, after you have seen the promotional film, why not visit the Travel Taipei website and post a comment? By doing so you stand a chance to win limited edition azalea festival gift coupons.

The 2020 Taipei Azalea Festival will kick off on March 14 and last until April 5, during which a series of activities including the Azalea Concert and Floral Carnival will be organized. The public is invited to come to the flower festival to appreciate the warm, blissful vibes of azaleas and keep our promise in spring.

Please refer to the 2020 Taipei Azalea Festival official website (http://2020taipeiazalea.taipei/) for the complete video.