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TPEDOIT Joins Procession, Promotes City Tourism at Aomori Nebuta Festival

TPEDOIT Joins Procession, Promotes City Tourism at Aomori Nebuta FestivalTo strengthen tourism promotion in Japan, the Department of Information and Tourism (TPEDOIT) took part in the lantern parade procession at the renowned Nebuta Festival of Aomori Prefecture. This is the first time for foreign tourism agency to participate in the parade at the invitation of the organizers.
According to statistics from the Tourism Bureau, over 1.8 million Japanese tourists visited Taiwan in 2017. The number of Japanese nationals arriving in Taiwan between January and May of 2018 saw an increase of 3-percent compared to the same period last year.
In the interest of attracting more tourists, the city government has strengthened its exchange with numerous cities and prefectures in Japan. Following its participation at the 2018 Taipei International Lantern Festival and exchanges on organization of large-scale events with Taipei City, the city of Hirosaki invited Taipei City Government to take part in one of the largest festivities in northeastern Japan.
In addition to taking part in the lantern parade, TPEDOIT also set up booth to promote city tourism and the 2019 Taipei International Lantern Festival at the plaza in front of Hirosaki Train Station. In addition to the rows of lanterns decorating the booth, those who stopped by the booth also received souvenirs including a key chain decorated by images of Taipei’s famous food culture.
As one of the three major festivals of the Tohoku region, the Aomori Nebuta Festival is usually held between late July and early August in several cities within Aomori prefecture, such as Aomori, Hirosaki, Kuroishi, and Goshogawara. The festival attracts 1.6 million tourists from across Japan every year and was placed on the list of important intangible folk culture property of Japan in 1980.