Department of Information and Tourism, Taipei City Government

87% of Taipei Citizens Support the “Fresh Milk Weekly Report – Fresh Milk for Every Child” Policy, with Support Rising to 95% Among Families with Young Children
According to a public opinion poll conducted by the Taipei City Government’s Research, Development, and Evaluation Commission (RDEC) in April, 87% of citizens support the “Fresh Milk Weekly Report – Fresh Milk for Every Child” policy. Children in elementary school or younger receive one free bottle of fresh milk or soy milk every week. Support rises to 95% among families with children in elementary school or younger. The public support reflects how well the policy meets the actual needs of families with young children. Furthermore, 60% of citizens support extending the program to junior and senior high school students in the future if budget permits. In addition, 80% of citizens agree that the policy contributes to the sustainable development of Taiwan's dairy industry, indicating their recognition of its long-term benefits.

The program was officially launched on April 14, 2025. Students enrolled in public or private elementary schools and kindergartens in Taipei City can redeem one bottle of fresh milk or soy milk per week using their digital student ID card at partnered retail channels. Approximately 184,000 students are expected to benefit from this initiative. The Taipei City Government has collaborated with six major brands of convenience stores and supermarkets. Additionally, the Department of Education has established the “Weekly Milk Program” website that provides easy-to-understand information and FAQs. The policy also includes children of the same age group who are not enrolled in school, such as homeschooled children or those not yet attending kindergarten, thereby expanding the program’s coverage and benefiting more children.

Basic Information of the Poll

The April 2025 Taipei Municipal Public Opinion Poll was conducted via landline telephone interviews between April 21 and April 24 by the RDEC. 1,075 Taipei citizens aged 20 and above successfully completed the survey, while there were 2,146 refusals (including cases where respondents hung up after hearing the introduction). At a 95% confidence level, the margin of error is within ±2.99 percentage points. The sampling was based on Taipei City residential landlines using systematic random digit dialing, with the last two digits randomly substituted. Sample was weighted by gender, age, education level, and household registration location.