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City to Woo Japanese Tourists with Bargain Package

To grab a share of Japan’s outbound tourist market, the Department of Information and Tourism (TPEDOIT) is working in collaboration with Japan’s HIS travel agency and Taiwan’s EVA Air to launch the “Feel Taipei” campaign, targeting potential visitors from specific Japanese areas.

The agency joined Matsuyama City in announcing preferential offers for bilateral travel between the two destinations during a press event on June 2. Starting July 1, residents of the two cities visiting each other’s soil will receive a number of gifts, including special edition EasyCards, hand-painted bags, and tourism brochures with vouchers for Matsuyama citizens; as well as bath powder from the 3,000-years-old Dogo Onsen area, discounts for tourist attractions, among other souvenirs for Taipei citizens.

With the period between October and March being the peak season for Japan’s school trips overseas, TPEDOIT is targeting specific regions in the land of the rising sun, seeking to attract Japanese students to visit Taipei, which boasts a safe environment, convenient transportation, and people known for their hospitality. High schools across Ehime Prefecture will be the first targets under this promotion campaign.

The tourism and airline industries also play important roles in the campaign. Individuals who book a flight from Japan to Taiwan through EVA Air’s official website will receive a “Fee Taipei” travel e-book delivered to their email account. The Japan-based HIS travel agency will provide the “Feel Taipei” package encompassing a unique city tour on the Taipei Double-Decker Sightseeing Bus. The package, with release date planned for mid-June, also includes souvenirs sporting Taipei themes—such as EasyCard and hand-painted bags by the illustrator Naho Ogawa.

According to statistics, Taipei saw tourist arrivals from Japan exceeding 1.8 million in 2016, making Japan the second biggest source of foreign visitors to the island’s capital.

To learn more about the campaign, please visit http://japan.travel.taipei (Chinese/Japanese).